Bicocca Open Archive

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MAZZUCCHELLI, ALICE
 Distribuzione geografica
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Continente #
NA - Nord America 10.094
EU - Europa 9.085
AS - Asia 7.198
Continente sconosciuto - Info sul continente non disponibili 794
SA - Sud America 722
AF - Africa 528
OC - Oceania 397
Totale 28.818
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Nazione #
US - Stati Uniti d'America 9.448
IT - Italia 4.064
SG - Singapore 1.553
VN - Vietnam 1.329
CN - Cina 1.065
DE - Germania 1.032
GB - Regno Unito 931
HK - Hong Kong 711
RU - Federazione Russa 518
CA - Canada 516
BR - Brasile 481
IN - India 477
FR - Francia 427
PH - Filippine 420
SE - Svezia 364
ID - Indonesia 337
AU - Australia 336
IE - Irlanda 305
NL - Olanda 280
MY - Malesia 198
ZA - Sudafrica 186
AT - Austria 160
UA - Ucraina 152
BD - Bangladesh 147
PK - Pakistan 142
TR - Turchia 138
FI - Finlandia 105
DK - Danimarca 103
CH - Svizzera 97
KR - Corea 93
TW - Taiwan 82
EG - Egitto 73
ES - Italia 73
PT - Portogallo 73
KE - Kenya 72
PL - Polonia 71
AR - Argentina 63
NZ - Nuova Zelanda 59
BE - Belgio 58
JP - Giappone 53
LT - Lituania 51
LK - Sri Lanka 50
IR - Iran 49
MX - Messico 45
CO - Colombia 44
MA - Marocco 42
RO - Romania 40
IQ - Iraq 39
SA - Arabia Saudita 38
NP - Nepal 37
TH - Thailandia 37
PE - Perù 35
AE - Emirati Arabi Uniti 34
NG - Nigeria 33
EC - Ecuador 28
GR - Grecia 24
NO - Norvegia 24
GH - Ghana 23
VE - Venezuela 23
CZ - Repubblica Ceca 22
UZ - Uzbekistan 22
BG - Bulgaria 21
CL - Cile 18
LV - Lettonia 16
IL - Israele 15
JM - Giamaica 15
CY - Cipro 14
OM - Oman 14
HU - Ungheria 13
LB - Libano 12
TT - Trinidad e Tobago 12
ET - Etiopia 11
JO - Giordania 11
QA - Qatar 11
RS - Serbia 11
SR - Suriname 11
TZ - Tanzania 11
ZW - Zimbabwe 11
AZ - Azerbaigian 9
EU - Europa 9
HR - Croazia 9
MV - Maldive 9
AL - Albania 8
BS - Bahamas 8
KZ - Kazakistan 8
PS - Palestinian Territory 8
PY - Paraguay 8
CR - Costa Rica 7
GT - Guatemala 7
KH - Cambogia 7
TN - Tunisia 7
UY - Uruguay 7
AW - Aruba 6
BW - Botswana 6
CM - Camerun 6
DZ - Algeria 6
GD - Grenada 6
KW - Kuwait 6
MU - Mauritius 6
NI - Nicaragua 6
Totale 27.918
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Città #
Ann Arbor 1.634
Milan 1.196
Singapore 915
Ashburn 862
San Jose 690
Council Bluffs 661
Hong Kong 622
Frankfurt am Main 476
Ho Chi Minh City 428
Wilmington 401
Fairfield 381
Toronto 343
Hanoi 322
Dublin 279
Rome 269
Chandler 227
Dearborn 211
New York 201
Houston 186
Santa Clara 186
Woodbridge 186
Los Angeles 166
Beijing 158
Dallas 128
Seattle 128
Vienna 128
Cambridge 120
Princeton 118
Jacksonville 116
The Dalles 116
Melbourne 115
Dong Ket 113
Chicago 106
Jakarta 102
Quezon City 93
Sydney 91
Boardman 90
Columbus 89
Nanjing 88
Kuala Lumpur 86
Lauterbourg 71
Hefei 65
Amsterdam 63
Seoul 62
Johannesburg 60
Moscow 60
Nairobi 58
Munich 56
Brisbane 55
Torino 52
Guangzhou 51
Naples 51
Helsinki 50
Buffalo 49
London 46
Shanghai 46
Istanbul 45
Meda 45
Turin 45
Bengaluru 44
Chennai 42
Atlanta 41
Berlin 40
Zurich 40
São Paulo 39
Manchester 38
Sacramento 38
Sesto San Giovanni 38
Haiphong 37
Newcastle upon Tyne 37
Orem 37
Ottawa 37
Hyderabad 36
Pretoria 36
Warsaw 36
Da Nang 35
Hangzhou 35
Lahore 34
Auckland 33
Hamburg 33
Rotterdam 33
Surabaya 33
Bristol 32
Paris 32
Manila 31
Montreal 31
Phoenix 31
Cairo 30
Nottingham 30
Shenyang 29
Bari 28
Dhaka 27
Genoa 27
Lima 27
Lisbon 27
Nanchang 27
Tokyo 27
Udine 27
Bologna 26
Como 26
Totale 15.224
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Nome #
Enhancing Brand Awareness, Reputation and Loyalty: The Role of Social Media 3.975
Genuine or Generated? The Impact of AI-Generated versus Human Created Social Media Content on Brands 1.802
Branding & storytelling in fashion companies. When storytelling plays a key role in the relationship with the customer 842
Innovation capability in geographically dispersed R&D teams: The role of social capital and IT support 702
Social commerce e comportamento d'acquisto. Gli effetti del Web 2.0 sulla fiducia del consumatore 685
Innovative startup creation: the effect of local factors and demographic characteristics of entrepreneurs 676
Employability skills for future marketing professionals 637
Affecting brand loyalty intention: The effects of UGC and shopping searches via Facebook 596
Food sharing platforms as new digital solutions to reduce food waste. An Italian multiple case study 516
The Consumer Acceptance of Artificial Intelligence Devices for a New In-Store Customer Journey 498
User entrepreneurship in the video game industry: the role of communities 466
Exploiting online environment to engage customers: social commerce brand community 460
Lifelong learning in Europe: an analysis of raw materials professionals’ learning needs 441
A contribution to the empirics of food price behavior: the case of rice price dynamics in Italy 420
E-commerce or S-commerce? A managerial perspective on online customers engagement 417
Impacts of Code of ethics on financial performance in the Italian listed companies of bank sector 417
How to fight against food waste in the digital era: Key factors for a successful food sharing platform 416
Supply chain management in the era of circular economy: the moderating effect of big data 407
Fostering entrepreneurship: an innovative business model to link innovation and new venture creation 382
Innovative startup creation and local context 373
Beyond economic convenience: Unveiling the motives for engaging in food sharing initiatives 366
Original or counterfeit luxury fashion brands? The effect of social media on purchase intention 355
Factors affecting the growth of innovative startups 352
Exploring the microfoundations of innovation capabilities. Evidence from a cross-border R&D partnership 349
Fostering entrepreneurship: an innovative business model to link innovation and new venture creation 342
Diversity in Luxury Fashion Advertising: Relationships Among Brand Sustainability, Brand Equity and Purchase Intention 340
Does the use of social media affect customer relationship performance? Evidences from Italy 330
Is Facebook an effective tool to access foreign markets? Evidence from international export performance of fashion firms 326
Knowledge-based HRM practices and innovation performance: Role of social capital and knowledge sharing 325
Improving E-Retailers Performance via Social CRM Capabilities 318
Bankruptcy forecasting using case-based reasoning: The CRePERIE approach 302
Strengthening customer relationship in the social media era. The importance of customer relationship orientation and customer knowledge management 300
How to boost a brand in the social media era: FsQCA findings 299
Transforming big data into knowledge: the role of knowledge management practice 296
Social media users perception during crisis event: the effect on company reputation 296
Social commerce e comportamento d'acquisto. Gli effetti del digital sulla fiducia del consumatore 291
Assessing the impact of social media on customer relationship performance 287
Do circular economy practices affect corporate performance? Evidence from Italian large-sized manufacturing firms 284
The employability of marketing graduates in the era of digitalisation and globalisation 284
Customer Relationship Performance and Financial Performance: the Effects of Customer Knowledge Management through Social Media. Findings from SEM and FsQCA 274
Employees’ propensity to endorse their firms on social media 266
Are digital technologies killing future innovation? The curvilinear relationship between digital technologies and firm's intellectual property 266
Il ruolo della comunicazione nei mercati business-to-business. Un'indagine empirica sul settore estrattivo italiano 261
Exploring the Role of Virtual Influencers in Promoting Adaptive Sustainable Clothing through Visual Narrative Transportation 255
Effects of corporate ethical practices on financial performance in the Italian banking services listed companies 254
La reputazione del marketing in Italia. Il punto di vista delle imprese 254
Is it for you? Circular packaging and sustainable authenticity 252
Employees’ social media presence: Future directions for corporate reputation 251
Towards social commerce: assessing the effect on firm performances 248
TOTAL E-CUSTOMER EXPERIENCE AND SOCIAL COMMERCE. AN EXPLORATORY SURVEY ON THE ITALIAN MANAGERIAL PERSPECTIVE 247
Competing in an omnichannel environment. e-tailers strategies and challenges 247
String Similarity in CBR Platforms: A Preliminary Study 243
Firm policies and employees’ participation in conversation about their employer on social media 241
Il progetto Innautic 235
Managing intangible assets in international contexts: an empirical analysis on Monza and Brianza SMEs 230
Managing intangible assets in international contexts: An empirical analysis on Monza and Brianza SMES 230
Dal CRM al social CRM. Nuove tecnologie per la gestione della relazione con il cliente 228
A managerial perspective on omnichannel e-customer 228
AI-Generated Review Summaries and Consumer Decision-Making: Testing the Information Acceptance Model on Gen Z Online Shoppers 223
Multichannel challenges. La risposta degli e-tailer in Italia 213
E-Commerce or S-Commerce? a managerial perspective on website design features 212
Developing a Data-Driven Customer Experience. A managerial perspective 207
Branding – Virtual Space. Past, present and new directions in virtual worlds 204
Bankruptcy Forecasting Using Case-Based Reasoning 203
Il marketing è...Il punto di vista dei consumatori 201
The open innovation journey along heterogeneous modes of knowledge-intensive marketing collaborations: a cross-sectional study of innovative firms in Europe 196
Inside talent management: the strategic role of knowledge sharing and ICT capabilities in MNEs’ performance 194
L'azione della Camera di Commercio di Monza e Brianza. Analisi dell'impatto sul territorio brianteo 190
La valenza commerciale del modello Hub & Spoke. Il caso Gruppo Villa Maria 182
Note metodologiche 176
What matters for innovative startup growth? A study on local, firm-specific, and founder-specific factors 169
Country-of-Origin Effect on AI-Generated Fashion Content: A Conceptual Paper 166
Toward the nurturing of a human experience to improve employees’ innovation capabilities: the effect of employee experience and emotional engagement 64
Does the Effectiveness of AI-Generated Advertising Vary Across Cultures? Evidence from Luxury Advertising 60
Make-or-Buy the Virtual Influencer? Brand-owned vs Non-owned Virtual Influencers in Fashion Advertising 39
Me, You, and AI: How AI augments value co-creation in brand-customer relationships 20
Consumer behaviour and sustainability in hospitality 19
Totale 28.818
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Categoria #
all - tutte 72.546
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 72.546
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2021/20221.037 0 0 123 99 76 122 72 79 95 61 126 184
2022/20231.566 187 309 240 84 130 203 31 83 121 31 83 64
2023/20242.535 106 84 61 144 188 234 158 95 206 483 459 317
2024/20255.368 241 406 365 317 499 396 336 316 606 852 486 548
2025/20268.956 883 668 598 696 827 494 1.076 533 744 804 722 911
2026/20272.229 406 798 1.025 0 0 0 0 0 0 0 0 0
Totale 28.818