The paper presents the results of a quantitative research on 886 Italian SMEs, which analyzes their internationalization strategies, the entry modes selected and the role played by intangible assets when operating abroad. The data were collected with CAWI method and processed with PCA and Cluster analysis methods. Different strategic approaches have emerged among clusters. Briefly, we point out that for the respondents the internationalization process is something consolidated and crucial for their growth, and this is true also for small firms. Intangible resources are key factors for them to keep competitive. A subset was done on the engineering industry: these SMEs are particularly proactive towards foreign markets, while the intangibles assets bring them added value.

Gavinelli, L., Mazzucchelli, A. (2015). Managing intangible assets in international contexts: An empirical analysis on Monza and Brianza SMES. INTERNATIONAL JOURNAL OF SALES, RETAILING AND MARKETING, 4(4), 54-68.

Managing intangible assets in international contexts: An empirical analysis on Monza and Brianza SMES

GAVINELLI, LAURA;MAZZUCCHELLI, ALICE
2015

Abstract

The paper presents the results of a quantitative research on 886 Italian SMEs, which analyzes their internationalization strategies, the entry modes selected and the role played by intangible assets when operating abroad. The data were collected with CAWI method and processed with PCA and Cluster analysis methods. Different strategic approaches have emerged among clusters. Briefly, we point out that for the respondents the internationalization process is something consolidated and crucial for their growth, and this is true also for small firms. Intangible resources are key factors for them to keep competitive. A subset was done on the engineering industry: these SMEs are particularly proactive towards foreign markets, while the intangibles assets bring them added value.
Articolo in rivista - Articolo scientifico
internationalization, intangible assets, Italian SMEs, cluster analysis
English
2015
4
4
54
68
none
Gavinelli, L., Mazzucchelli, A. (2015). Managing intangible assets in international contexts: An empirical analysis on Monza and Brianza SMES. INTERNATIONAL JOURNAL OF SALES, RETAILING AND MARKETING, 4(4), 54-68.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/82778
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