The paper focuses on the social commerce paradigm, underlining how social media are able to assist e-retailers in their effort of creating a total omni-channel e-customer experience. The empirical research represents a new prospect on the topic, because nowadays social commerce is not completely understood and realized from a managerial perspective.
Cuomo, M., Ceruti, F., Mazzucchelli, A., DI GREGORIO, A., Tortora, D., & Metallo, G. (2016). TOTAL E-CUSTOMER EXPERIENCE AND SOCIAL COMMERCE. AN EXPLORATORY SURVEY ON THE ITALIAN MANAGERIAL PERSPECTIVE. In 2016 Global Marketing Conference at Hong Kong Proceedings (pp.1282-1298).
Citazione: | Cuomo, M., Ceruti, F., Mazzucchelli, A., DI GREGORIO, A., Tortora, D., & Metallo, G. (2016). TOTAL E-CUSTOMER EXPERIENCE AND SOCIAL COMMERCE. AN EXPLORATORY SURVEY ON THE ITALIAN MANAGERIAL PERSPECTIVE. In 2016 Global Marketing Conference at Hong Kong Proceedings (pp.1282-1298). |
Tipo: | paper |
Carattere della pubblicazione: | Scientifica |
Presenza di un coautore afferente ad Istituzioni straniere: | No |
Titolo: | TOTAL E-CUSTOMER EXPERIENCE AND SOCIAL COMMERCE. AN EXPLORATORY SURVEY ON THE ITALIAN MANAGERIAL PERSPECTIVE |
Autori: | Cuomo, M; Ceruti, F; Mazzucchelli, A; DI GREGORIO, A; Tortora, D; Metallo, G |
Autori: | |
Data di pubblicazione: | 2016 |
Lingua: | English |
Nome del convegno: | 2016 Global Marketing Conference |
Appare nelle tipologie: | 02 - Intervento a convegno |