CUOMO, MARIA TERESA
CUOMO, MARIA TERESA
DIPARTIMENTO DI SCIENZE ECONOMICO-AZIENDALI E DIRITTO PER L'ECONOMIA
Segmenting with big data analytics and Python: A quantitative exploratory analysis of household savings
2023 Cuomo, M; Tortora, D; Colosimo, I; Ricciardi Celsi, L; Genovino, C; Festa, G; La Rocca, M
The foodie subcultures: from the underground to the mainstream. A netnographic analysis
2023 Cuomo, M; Tortora, D; Festa, G; Chierici, R; Giordano, A
Cultural tourism and young people: insights and policies in a new era
2022 Cuomo, M; Genovino, C; De Andreis, F; Tortora, D; Alessandro, G
Segmenting with Big Data Analytics and Python. A Quantitative Analysis on the Household Savings
2022 Cuomo, M; Tortora, D; Colosimo, I; Ricciardi Celsi, L; Portesa, R; Festa, G; La Rocca, M
Toward a ‘New Normal’? Tourist Preferences Impact on Hospitality Industry Competitiveness.
2022 Cuomo, M; Tortora, D; Danovi, A; Festa, G; Metallo, G
Digital transformation and tourist experience co-design: Big social data for planning cultural tourism
2021 Cuomo, M; Tortora, D; Foroudi, P; Giordano, A; Festa, G; Metallo, G
Climate change, environmental auditing, and Corporate/Brand Strategy
2020 Cuomo, M; Caprino, R; Genovino, C; Tortora, D
Exploiting online environment to engage customers: social commerce brand community
2020 Cuomo, M; Mazzucchelli, A; Chierici, R; Ceruti, F
Managing omni-customer brand experience via augmented reality: A qualitative investigation in the Italian fashion retailing system
2020 Cuomo, M; Tortora, D; Festa, G; Ceruti, F; Metallo, G
PMI meridionali tra competenze, diseconomie e divari. Una riflessione critica
2020 Metallo, G; Cuomo, M; Di Gregorio, A; Tortora, D
User‐generated content in the era of digital well‐being: A netnographic analysis in a healthcare marketing context
2020 Cuomo, M; Tortora, D; Giordano, A; Festa, G; Metallo, G; Martinelli, E
Celebrity endorsement and the attitude towards luxury brands for sustainable consumption
2019 Cuomo, M; Foroudi, P; Tortora, D; Hussain, S; Melewar, T
A managerial perspective on omnichannel e-customer
2018 Cuomo, M; Ceruti, F; Mazzucchelli, A; Giordano, A; Tortora, D
Impacts of Code of ethics on financial performance in the Italian listed companies of bank sector
2018 Cuomo, M; Tortora, D; Mazzucchelli, A; Festa, G; Di Gregorio, A; Metallo, G
Omni-channel retailing via augmented reality
2018 Cuomo, M; Metallo, G; Tortora, D
Accidental Entrepreneurs Triggered by Passion, Experience and Sharing. An Investigation on Food Bloggers via Ethnographic Analysis
2017 Cuomo, M; Tortora, D; Festa, G; Giordano, A; Metallo, G
Enablers for end-user entrepreneurship: An investigation on Italian food bloggers
2017 Cuomo, M; Tortora, D; Festa, G; Giordano, A; Metallo, G
Enhancing brand equity via social media
2017 Morra, M; Ceruti, F; Cuomo, M; Gavinelli, L
Sensory Brand Experience via Augmented Reality in the Italian fashion retailing system. A preliminary analysis
2017 Cuomo, M; Chierici, R; Foroudi, P; Tortora, D; Pencarelli, T; Metallo, G
Approccio metodologico e nozioni introduttive
2016 Cuomo, M; Tortora, D