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Rehmat, S., Olivero, N., Mazzucchelli, A., Chierici, R. (2024). Exploring the Role of Virtual Influencers in Promoting Adaptive Sustainable Clothing through Visual Narrative Transportation. In XXI SIM Conference "Brands and Purpose in a changing era".

Exploring the Role of Virtual Influencers in Promoting Adaptive Sustainable Clothing through Visual Narrative Transportation

Rehmat, S
;Olivero,N.;Mazzucchelli,A.;Chierici,R.
2024
paper
Influencer Marketing; Diversity; Narrative transportation; Storytelling; Social media; Virtual influencer
English
XXI SIM Conference "Brands and Purpose in a changing era"
2024
XXI SIM Conference "Brands and Purpose in a changing era"
9788894782912
2024
none
Rehmat, S., Olivero, N., Mazzucchelli, A., Chierici, R. (2024). Exploring the Role of Virtual Influencers in Promoting Adaptive Sustainable Clothing through Visual Narrative Transportation. In XXI SIM Conference "Brands and Purpose in a changing era".
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/529028
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