REHMAT, SANA
REHMAT, SANA
DIPARTIMENTO DI SCIENZE ECONOMICO-AZIENDALI E DIRITTO PER L'ECONOMIA
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Diversity in Luxury Fashion Advertising: Relationships Among Brand Sustainability, Brand Equity and Purchase Intention
2024 Rehmat, S; Mazzucchelli, A; Olivero, N
Exploring the Role of Virtual Influencers in Promoting Adaptive Sustainable Clothing through Visual Narrative Transportation
2024 Rehmat, S; Olivero, N; Mazzucchelli, A; Chierici, R
| Titolo | Tipologia | Data di pubblicazione | Autori | File |
|---|---|---|---|---|
| Diversity in Luxury Fashion Advertising: Relationships Among Brand Sustainability, Brand Equity and Purchase Intention | 02 - Intervento a convegno | 2024 | Rehmat S.Mazzucchelli A.Olivero N. | |
| Exploring the Role of Virtual Influencers in Promoting Adaptive Sustainable Clothing through Visual Narrative Transportation | 02 - Intervento a convegno | 2024 | Rehmat, SOlivero,N.Mazzucchelli,A.Chierici,R. |