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Chierici, R., Del Bosco, B., Mazzucchelli, A., Chiacchierini, C. (2017). How to boost a brand in the social media era: FsQCA findings. In Cobiir 2017, 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation. Current and Future Trends, Developments and Challenges.

How to boost a brand in the social media era: FsQCA findings

Chierici, R;Del Bosco, B;Mazzucchelli, A;Chiacchierini, C
2017
abstract
social media; brand awareness; brand reputation; brand loyalty
English
Cobiir 2017, 3rd International colloquium on corporate Brandin, Identity, Image and Reputation Middlesex University London
2017
Cobiir 2017, 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation. Current and Future Trends, Developments and Challenges
2017
none
Chierici, R., Del Bosco, B., Mazzucchelli, A., Chiacchierini, C. (2017). How to boost a brand in the social media era: FsQCA findings. In Cobiir 2017, 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation. Current and Future Trends, Developments and Challenges.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/195488
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