Sfoglia per Autore
Measuring TAM from Online Customer Reviews: An LLM-based approach across IoT product categories with different levels of perceived autonomy
2026 Magni, D; Ghianda, E; Chierici, R; Mazzucchelli, A
Me, You, and AI: How AI augments value co-creation in brand-customer relationships
2026 Ghianda, E; Magni, D; Costanzo, F; Mazzucchelli, A
Make-or-Buy the Virtual Influencer? Brand-owned vs Non-owned Virtual Influencers in Fashion Advertising
2026 Ghianda, E; Mazzucchelli, A; Chierici, R; Di Gregorio, A
Does the Effectiveness of AI-Generated Advertising Vary Across Cultures? Evidence from Luxury Advertising
2026 Ghianda, E; Matarazzo, M; Mazzucchelli, A; Chierici, R; Di Gregorio, A
Toward the nurturing of a human experience to improve employees’ innovation capabilities: the effect of employee experience and emotional engagement
2026 Bosisio, J; Mazzucchelli, A; Chierici, R; Chiacchierini, C
What matters for innovative startup growth? A study on local, firm-specific, and founder-specific factors
2025 Del Bosco, B; Chierici, R; Mazzucchelli, A
Country-of-Origin Effect on AI-Generated Fashion Content: A Conceptual Paper
2025 Ghianda, E; Matarazzo, M; Mazzucchelli, A; Chierici, R; Di Gregorio, A
AI-Generated Review Summaries and Consumer Decision-Making: Testing the Information Acceptance Model on Gen Z Online Shoppers
2025 Cabrera, L; Mazzucchelli, A; Magni, D; Chierici, R
The Consumer Acceptance of Artificial Intelligence Devices for a New In-Store Customer Journey
2024 Tortora, D; Chierici, R; Mazzucchelli, A; Ghianda, E
Diversity in Luxury Fashion Advertising: Relationships Among Brand Sustainability, Brand Equity and Purchase Intention
2024 Rehmat, S; Mazzucchelli, A; Olivero, N
Genuine or Generated? The Impact of AI-Generated versus Human Created Social Media Content on Brands
2024 Ghianda, E; Mazzucchelli, A; Chierici, R; Chiacchierini, C; Olivero, N
Exploring the Role of Virtual Influencers in Promoting Adaptive Sustainable Clothing through Visual Narrative Transportation
2024 Rehmat, S; Olivero, N; Mazzucchelli, A; Chierici, R
Beyond economic convenience: Unveiling the motives for engaging in food sharing initiatives
2024 Bosisio, J; Zamparo, G; Mazzucchelli, A; Chierici, R; Mason, M
Consumer behaviour and sustainability in hospitality
2024 Mazzucchelli, A; Chierici, R
Inside talent management: the strategic role of knowledge sharing and ICT capabilities in MNEs’ performance
2023 Cillo, V; Mazzucchelli, A; Pisano, P; Graziano, D
Firm policies and employees’ participation in conversation about their employer on social media
2023 Del Bosco, B; Mazzucchelli, A; Chierici, R
Employees’ social media presence: Future directions for corporate reputation
2023 Chierici, R; Mazzucchelli, A; Di Gregorio, A
The open innovation journey along heterogeneous modes of knowledge-intensive marketing collaborations: a cross-sectional study of innovative firms in Europe
2022 Papa, A; Mazzucchelli, A; Ballestra, L; Usai, A
Do circular economy practices affect corporate performance? Evidence from Italian large-sized manufacturing firms
2022 Mazzucchelli, A; Chierici, R; Del Giudice, M; Bua, I
La reputazione del marketing in Italia. Il punto di vista delle imprese
2021 Alemanno, A; Di Gregorio, A; Gurioli, M; Mauri, C; Mazzucchelli, A; Pacicco, F
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