The growing environmental awareness and the increasing emphasis on sustainable practices in the hospitality industry have a significant impact on customers’ choice decisions when selecting a hotel. This shift in consumer attitudes reflects a broader global trend towards sustainability and responsible environmental practices. Hotels that prioritise sustainability not only align with changing consumer preferences but can also lead to long-term benefits, including cost savings, improved brand image and better positioning to attract and retain customers who value responsible and eco-friendly choices. The chapter aims to shed light on hotels’ sustainable practices and on sustainable consumer behaviour in the hospitality industry.
Mazzucchelli, A., Chierici, R. (2024). Consumer behaviour and sustainability in hospitality. In M. Palazzo, P. Foroudi (a cura di), Contemporary Marketing and Consumer Behaviour in Sustainable Tourism (pp. 38-60). Taylor and Francis [10.4324/9781003388593-5].
Consumer behaviour and sustainability in hospitality
Mazzucchelli A.;Chierici R.
2024
Abstract
The growing environmental awareness and the increasing emphasis on sustainable practices in the hospitality industry have a significant impact on customers’ choice decisions when selecting a hotel. This shift in consumer attitudes reflects a broader global trend towards sustainability and responsible environmental practices. Hotels that prioritise sustainability not only align with changing consumer preferences but can also lead to long-term benefits, including cost savings, improved brand image and better positioning to attract and retain customers who value responsible and eco-friendly choices. The chapter aims to shed light on hotels’ sustainable practices and on sustainable consumer behaviour in the hospitality industry.
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