Sfoglia per Autore
User-generated content in the era of digital wellbeing. A nethnographic analysis in oncology contexts
2019 Cuomo, M; Tortora, D; Giordano, A; Festa, G; Metallo, G; Martinelli, E
Using Big Data to co-design a sustainable tourist experience. Some highlights by means of a practical example
2019 Tortora, D; Di Gregorio, A; Chiacchierini, C; Gurioli, M; Gareri, R
Food sharing platforms as new digital solutions to reduce food waste. An Italian multiple case study
2019 Gurioli, M; Chiacchierini, C; Chierici, R; Mazzucchelli, A; Tortora, D
Celebrity endorsement and the attitude towards luxury brands for sustainable consumption
2019 Cuomo, M; Foroudi, P; Tortora, D; Hussain, S; Melewar, T
A managerial perspective on omnichannel e-customer
2018 Cuomo, M; Ceruti, F; Mazzucchelli, A; Giordano, A; Tortora, D
Omni-channel retailing via augmented reality
2018 Cuomo, M; Metallo, G; Tortora, D
Impacts of Code of ethics on financial performance in the Italian listed companies of bank sector
2018 Cuomo, M; Tortora, D; Mazzucchelli, A; Festa, G; Di Gregorio, A; Metallo, G
Accidental Entrepreneurs Triggered by Passion, Experience and Sharing. An Investigation on Food Bloggers via Ethnographic Analysis
2017 Cuomo, M; Tortora, D; Festa, G; Giordano, A; Metallo, G
Sensory Brand Experience via Augmented Reality in the Italian fashion retailing system. A preliminary analysis
2017 Cuomo, M; Chierici, R; Foroudi, P; Tortora, D; Pencarelli, T; Metallo, G
Enablers for end-user entrepreneurship: An investigation on Italian food bloggers
2017 Cuomo, M; Tortora, D; Festa, G; Giordano, A; Metallo, G
TOTAL E-CUSTOMER EXPERIENCE AND SOCIAL COMMERCE. AN EXPLORATORY SURVEY ON THE ITALIAN MANAGERIAL PERSPECTIVE
2016 Cuomo, M; Ceruti, F; Mazzucchelli, A; DI GREGORIO, A; Tortora, D; Metallo, G
Effects of corporate ethical practices on financial performance in the Italian banking services listed companies
2016 Cuomo, M; Tortora, D; Mazzucchelli, A; Festa, G; DI GREGORIO, A; Metallo, G
Approccio metodologico e nozioni introduttive
2016 Cuomo, M; Tortora, D
Natura e ruolo della strategia aziendale
2016 Metallo, G; Tortora, D
INNOVATION NETWORKS AND SOCIAL ENTERPRISES. A social network analysis of the third sector in Italy
2016 Metallo, G; Cuomo, M; Tortora, D; Galvin, M
Augmented reality in stores for a new customer experience. The case of “The supermarket of the future” at Expo 2015
2016 Cuomo, M; Ceruti, F; Festa, G; Metallo, G; Tortora, D
Public-private partnerships from a business management perspective - Risks and opportunities for SMEs in Europe
2016 Festa, G; Cuomo, M; Tortora, D; Metallo, G
Exploring Consumer Insights in Wine Marketing: An Ethnographic Research on #Winelovers
2016 Cuomo, M; Tortora, D; Festa, G; Giordano, A; Metallo, G
AUGMENTED REALITY AND SHOPPING EXPERIENCE: IMPACTS ON CONSUMER BEHAVIOR
2015 Cuomo, M; Ciasullo, M; Tortora, D; Metallo, G
Solid Green and Greenwashing: When Is Communication Really Green?
2015 Cuomo, M; Metallo, G; Tortora, D; Siano, A; Vollero, A; Kitchen, P
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