Sfoglia per Autore
Supply chain management in the era of circular economy: the moderating effect of big data
2020 Del Giudice, M; Chierici, R; Mazzucchelli, A; Fiano, F
Enhancing Brand Awareness, Reputation and Loyalty: The Role of Social Media
2019 Chierici, R; Del Bosco, B; Mazzucchelli, A; Chiacchierini, C
Branding – Virtual Space. Past, present and new directions in virtual worlds
2019 Mazzucchelli, A; Chierici, R; Cuomo, M
Innovative startup creation and local context
2019 Del Bosco, B; Mazzucchelli, A; Chierici, R; Di Gregorio, A
Does the use of social media affect customer relationship performance? Evidences from Italy
2019 Mazzucchelli, A; Chierici, R; Del Bosco, B; Ceruti, F
Food sharing platforms as new digital solutions to reduce food waste. An Italian multiple case study
2019 Gurioli, M; Chiacchierini, C; Chierici, R; Mazzucchelli, A; Tortora, D
Employees’ propensity to endorse their firms on social media
2019 Del Bosco, B; Mazzucchelli, A; Chierici, R
Measuring the maintenance performance through fuzzy logic and analytical hierarchy process
2019 Chierici, R; Cillo, V; Mousrij, A; Naji, M
Exploring the microfoundations of innovation capabilities. Evidence from a cross-border R&D partnership
2019 Mazzucchelli, A; Chierici, R; Abbate, T; Fontana, S
Transforming big data into knowledge: the role of knowledge management practice
2019 Chierici, R; Mazzucchelli, A; Garcia-Perez, A; Vrontis, D
Fostering entrepreneurship: an innovative business model to link innovation and new venture creation
2019 Del Bosco, B; Chierici, R; Mazzucchelli, A
Lifelong learning in Europe: an analysis of raw materials professionals’ learning needs
2019 Ceruti, F; Gavinelli, L; Chierici, R; Mazzucchelli, A
Social media users perception during crisis event: the effect on company reputation
2018 Mazzucchelli, A; Gavinelli, L; Chierici, R; Di Gregorio, A
Improving E-Retailers Performance via Social CRM Capabilities
2018 Chierici, R; Mazzucchelli, A; Ceruti, F; Gavinelli, L
Fostering entrepreneurship: an innovative business model to link innovation and new venture creation
2018 Del Bosco, B; Chierici, R; Mazzucchelli, A
Social vs traditional media communication: Brand origin associations strike a chord
2018 Morra, M; Ceruti, F; Chierici, R; Di Gregorio, A
Affecting brand loyalty intention: The effects of UGC and shopping searches via Facebook
2018 Mazzucchelli, A; Chierici, R; Ceruti, F; Chiacchierini, C; Godey, B; Pederzoli, D
How to boost a brand in the social media era: FsQCA findings
2017 Chierici, R; Del Bosco, B; Mazzucchelli, A; Chiacchierini, C
Assessing the impact of social media on customer relationship performance
2017 Mazzucchelli, A; Chierici, R; DEL BOSCO, B; Ceruti, F
Strengthening customer relationship in the social media era. The importance of customer relationship orientation and customer knowledge management
2017 Mazzucchelli, A; Chierici, R; Ceruti, F; Di Gregorio, A
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