Sfoglia per Autore
User entrepreneurship in the video game industry: the role of communities
2020 Del Bosco, B; Chierici, R; Mazzucchelli, A
Enhancing Brand Awareness, Reputation and Loyalty: The Role of Social Media
2019 Chierici, R; Del Bosco, B; Mazzucchelli, A; Chiacchierini, C
Exploring the microfoundations of innovation capabilities. Evidence from a cross-border R&D partnership
2019 Mazzucchelli, A; Chierici, R; Abbate, T; Fontana, S
Branding – Virtual Space. Past, present and new directions in virtual worlds
2019 Mazzucchelli, A; Chierici, R; Cuomo, M
Employees’ propensity to endorse their firms on social media
2019 Del Bosco, B; Mazzucchelli, A; Chierici, R
Innovative startup creation and local context
2019 Del Bosco, B; Mazzucchelli, A; Chierici, R; Di Gregorio, A
Does the use of social media affect customer relationship performance? Evidences from Italy
2019 Mazzucchelli, A; Chierici, R; Del Bosco, B; Ceruti, F
Food sharing platforms as new digital solutions to reduce food waste. An Italian multiple case study
2019 Gurioli, M; Chiacchierini, C; Chierici, R; Mazzucchelli, A; Tortora, D
Fostering entrepreneurship: an innovative business model to link innovation and new venture creation
2019 Del Bosco, B; Chierici, R; Mazzucchelli, A
Employability skills for future marketing professionals
2019 Di Gregorio, A; Maggioni, I; Mauri, C; Mazzucchelli, A
Lifelong learning in Europe: an analysis of raw materials professionals’ learning needs
2019 Ceruti, F; Gavinelli, L; Chierici, R; Mazzucchelli, A
Transforming big data into knowledge: the role of knowledge management practice
2019 Chierici, R; Mazzucchelli, A; Garcia-Perez, A; Vrontis, D
Social media users perception during crisis event: the effect on company reputation
2018 Mazzucchelli, A; Gavinelli, L; Chierici, R; Di Gregorio, A
A managerial perspective on omnichannel e-customer
2018 Cuomo, M; Ceruti, F; Mazzucchelli, A; Giordano, A; Tortora, D
Improving E-Retailers Performance via Social CRM Capabilities
2018 Chierici, R; Mazzucchelli, A; Ceruti, F; Gavinelli, L
Impacts of Code of ethics on financial performance in the Italian listed companies of bank sector
2018 Cuomo, M; Tortora, D; Mazzucchelli, A; Festa, G; Di Gregorio, A; Metallo, G
Fostering entrepreneurship: an innovative business model to link innovation and new venture creation
2018 Del Bosco, B; Chierici, R; Mazzucchelli, A
La valenza commerciale del modello Hub & Spoke. Il caso Gruppo Villa Maria
2018 Mazzucchelli, A
Affecting brand loyalty intention: The effects of UGC and shopping searches via Facebook
2018 Mazzucchelli, A; Chierici, R; Ceruti, F; Chiacchierini, C; Godey, B; Pederzoli, D
Original or counterfeit luxury fashion brands? The effect of social media on purchase intention
2018 Morra, M; Gelosa, V; Ceruti, F; Mazzucchelli, A
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