Despite the large number of blog posts and articles regarding the use of Inbound and Outbound Marketing techniques, no research articles compares the propensity of companies towards these opposite types of marketing techniques among different countries. The present study is mainly focused on literature review of Inbound vs Outbound Marketing and acknowledge the academic community, interested in Content Marketing studies, about the availability of data sets regarding the implementation of these techniques at the level of Italian and Romanian pure players and click and mortar companies, which will be explored in the near future through appropriate statistical methods within the framework of a crosscultural research.

Rancati, E., Codignola, F., Capatina, A. (2015). Inbound and outbound marketing techniques: A comparison between Italian and Romanian pure players and click and mortar companies. Intervento presentato a: International Conference “Risk in Contemporary Economy, Galati, Romania, “Dunarea de Jos” University of Galati – Faculty of Economics and Business Administration.

Inbound and outbound marketing techniques: A comparison between Italian and Romanian pure players and click and mortar companies

Rancati, E;Codignola, F;
2015

Abstract

Despite the large number of blog posts and articles regarding the use of Inbound and Outbound Marketing techniques, no research articles compares the propensity of companies towards these opposite types of marketing techniques among different countries. The present study is mainly focused on literature review of Inbound vs Outbound Marketing and acknowledge the academic community, interested in Content Marketing studies, about the availability of data sets regarding the implementation of these techniques at the level of Italian and Romanian pure players and click and mortar companies, which will be explored in the near future through appropriate statistical methods within the framework of a crosscultural research.
paper
Inbound Marketing, Outbound Marketing, pure player, click and mortar company
English
International Conference “Risk in Contemporary Economy
2015
2015
232
238
reserved
Rancati, E., Codignola, F., Capatina, A. (2015). Inbound and outbound marketing techniques: A comparison between Italian and Romanian pure players and click and mortar companies. Intervento presentato a: International Conference “Risk in Contemporary Economy, Galati, Romania, “Dunarea de Jos” University of Galati – Faculty of Economics and Business Administration.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/95885
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