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Chierici, R., Morra, M., DI GREGORIO, A. (2015). Combining Product Placement and Country of Origin effect to increase Brand Equity. In 2015 Global Fashion Management Conference at Florence Proceedings (pp.125-129) [10.15444/GFMC2015.01.07.01].

Combining Product Placement and Country of Origin effect to increase Brand Equity

CHIERICI, ROBERTO;MORRA, MARIA CRISTINA;DI GREGORIO, ANGELO
2015
abstract
brand equity, country of origin, competitive advantage, Italy, country image
English
2015 Global Fashion Management Conference at Florence
2015
2015 Global Fashion Management Conference at Florence Proceedings
2015
GFMC Session1 Session 1.7
June
125
129
none
Chierici, R., Morra, M., DI GREGORIO, A. (2015). Combining Product Placement and Country of Origin effect to increase Brand Equity. In 2015 Global Fashion Management Conference at Florence Proceedings (pp.125-129) [10.15444/GFMC2015.01.07.01].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/87826
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