Business Networks and Global Competition: Emerging Issues in Management

Global markets redefine corporate competition space, beyond physical and administrative boundaries, and specifically underline the importance of certain distinctive factors that characterise global managerial economics; these can be put down to: a corporate organisation that is structured to compete on global markets; corporate activities developed in hybrid industries; distinctive competitive factors managed with policies of continuous and planned instability. Management must thus focus on specific emerging issues as: the new role of time and space as competition factors; the shifting managerial focus from demand (marketing management) to competition (market-driven management); the change in organisations key-roles moving from brand responsibilities to global business responsibilities; the reasoned combination of push and pull policies in global information and communication management; and, finally, the management of cross cultural issues and the development of network’s social responsibility.