In associative evaluative learning, attitudes can originate from intersecting regularities between a target and both positive- and self-related stimuli. Liking for a focal target is primarily driven by its reference to one source, but it might be qualified by the reference to a contrast target. This contribution focuses on how the nature of positive and contrast sources affects learning via intersecting regularities. In two studies (N = 199 and N = 185), the self and another positive category lead to increased implicit and explicit liking, regardless of the contrast source’s valence. In Study 3 (N = 128), confronting the self and the positive category in the same paradigm yields only implicit preferences for self-related targets. Both implicitly and explicitly, this preference for self- over positive-related target was moderated by selfpositivity. Our findings confirm the robustness of learning via intersecting regularities and suggest that the self is a special evaluative source

Mattavelli, S., Richetin, J., Perugini, M. (2019). Not all positive categories are alike: Exploring the superiority of the self as a positive source for associative attitude change via intersecting regularities. EUROPEAN JOURNAL OF SOCIAL PSYCHOLOGY, 49(3), 574-588 [10.1002/ejsp.2518].

Not all positive categories are alike: Exploring the superiority of the self as a positive source for associative attitude change via intersecting regularities

Mattavelli, S
Primo
;
Richetin, J
Secondo
;
Perugini, M
Ultimo
2019

Abstract

In associative evaluative learning, attitudes can originate from intersecting regularities between a target and both positive- and self-related stimuli. Liking for a focal target is primarily driven by its reference to one source, but it might be qualified by the reference to a contrast target. This contribution focuses on how the nature of positive and contrast sources affects learning via intersecting regularities. In two studies (N = 199 and N = 185), the self and another positive category lead to increased implicit and explicit liking, regardless of the contrast source’s valence. In Study 3 (N = 128), confronting the self and the positive category in the same paradigm yields only implicit preferences for self-related targets. Both implicitly and explicitly, this preference for self- over positive-related target was moderated by selfpositivity. Our findings confirm the robustness of learning via intersecting regularities and suggest that the self is a special evaluative source
Articolo in rivista - Articolo scientifico
associative attitude change; self-referencing
English
574
588
15
Mattavelli, S., Richetin, J., Perugini, M. (2019). Not all positive categories are alike: Exploring the superiority of the self as a positive source for associative attitude change via intersecting regularities. EUROPEAN JOURNAL OF SOCIAL PSYCHOLOGY, 49(3), 574-588 [10.1002/ejsp.2518].
Mattavelli, S; Richetin, J; Perugini, M
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/223439
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