Opportunità, limiti e criticità dei social network.

The presentwork investigatesthe role ofsocial networksin contemporary society, both from the point of viewofthe individual and from that of businesses. The paper attempts to highlight the advantages and critical issues linked to a not always appropriate use ofthe network. If on the one hand,the “network of networks”,the inexorable advancing of the social network is changing the agenda of the mental and sensory potential of the user, offering businesses “new segments of the market”, on the other hand, the proliferating of the social platforms or networksrisksfavouring pathological relational and behavioural dynamics in which the tool (the social network) ends by strumentalizing its users