Augmented reality (AR) is a technology that enables the user to see the real world, with virtual objects superimposed upon or composited with the real world. This book includes chapters focused on the following: the methodology of AR software for educational purposes; the use of augmented reality applications in the area of music education and music therapy; medical AR (in which the virtual entity is medical data); the role of AR in consumers' augmented experiences; and AR for cultural heritage, meaning the developments in multimedia technology to facilitate the learning experience in cultural heritage with the aid of improved user interaction methods.

Cuomo, M., Metallo, G., Scannapieco, V., Tortora, D. (2015). Consumers augmented experience and digital engagement tools: Some evidences. In R. Hughes (a cura di), Augmented Reality: Developments, Technologies and Applications (pp. 87-108). Nova Science Publishers, Inc..

Consumers augmented experience and digital engagement tools: Some evidences

Cuomo, MT
;
Tortora, D
2015

Abstract

Augmented reality (AR) is a technology that enables the user to see the real world, with virtual objects superimposed upon or composited with the real world. This book includes chapters focused on the following: the methodology of AR software for educational purposes; the use of augmented reality applications in the area of music education and music therapy; medical AR (in which the virtual entity is medical data); the role of AR in consumers' augmented experiences; and AR for cultural heritage, meaning the developments in multimedia technology to facilitate the learning experience in cultural heritage with the aid of improved user interaction methods.
Capitolo o saggio
Augmented marketing; Content brand perceptions; Ecommerce; Retailing;
English
Augmented Reality: Developments, Technologies and Applications
Hughes, R
2015
9781634829021
Nova Science Publishers, Inc.
87
108
Cuomo, M., Metallo, G., Scannapieco, V., Tortora, D. (2015). Consumers augmented experience and digital engagement tools: Some evidences. In R. Hughes (a cura di), Augmented Reality: Developments, Technologies and Applications (pp. 87-108). Nova Science Publishers, Inc..
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/217591
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