The study uses individual utility scores deriving from standard Conjoint Analysis as starting point for a Cluster Analysis. The choice of using these individual scores as proxy variables allows to make a comparison with observed variables. In particular, individual scores are obtained from a survey measuring consumers' preferences during the purchase of dry-cured ham. Five different attributes of the dry-cured ham are taken into account. The analysis involved 212 customers living in Lombardy and Emilia-Romagna. Final aim of the study is to compare new clusters with the information directly obtained from the survey
Marletta, A., Mariani, P., & Masserini, L. (2017). The use of Conjoint Analysis utility scores as cluster seeds: results based on a dry-cured ham survey. Intervento presentato a: Statistical Methods and Models for Classifying, Choosing and Experimenting Food and Wine 7/9 settembre, Napoli, Italia.
Citazione: | Marletta, A., Mariani, P., & Masserini, L. (2017). The use of Conjoint Analysis utility scores as cluster seeds: results based on a dry-cured ham survey. Intervento presentato a: Statistical Methods and Models for Classifying, Choosing and Experimenting Food and Wine 7/9 settembre, Napoli, Italia. | |
Tipo: | abstract + slide | |
Carattere della pubblicazione: | Scientifica | |
Presenza di un coautore afferente ad Istituzioni straniere: | No | |
Titolo: | The use of Conjoint Analysis utility scores as cluster seeds: results based on a dry-cured ham survey | |
Autori: | Marletta, A; Mariani, P; Masserini, L | |
Autori: | ||
Data di pubblicazione: | 2017 | |
Lingua: | English | |
Nome del convegno: | Statistical Methods and Models for Classifying, Choosing and Experimenting Food and Wine 7/9 settembre | |
Appare nelle tipologie: | 02 - Intervento a convegno |
File in questo prodotto:
File | Descrizione | Tipologia | Licenza | |
---|---|---|---|---|
Presentation ASA 2.pdf | N/A | Open Access Visualizza/Apri |