Starting from the early Sixties, and yet in the Seventies, competition imposed significant advancements in design and reengineering of products for the intense export policy into international markets pursued by large corporations. The nowadays globalisation phase (competitive globalisation) is characterized by the R&D activities as a key-intangible asset, whose role is to develop the innovation and imitation policies of the large corporations, to anticipate demand trends and the initiatives of the competition, even collaborating with key competitors on particular projects. Over-supplied markets emphasises the critical nature of research for customers empowerment because the condition of excess of production presents strongly unstable demand and unstable supply structures. In over-supply competition, research for customers empowerment maximises the opportunity to produce goods focused on design, smart innovation and creative imitation to satisfy specific demand bubbles.

Brondoni, S. (2015). Global Networks, Outside-In Capabilities and Smart Innovation. SYMPHONYA, 2015(1), 6-21 [10.4468/2015.1.02brondoni].

Global Networks, Outside-In Capabilities and Smart Innovation

BRONDONI, SILVIO
2015

Abstract

Starting from the early Sixties, and yet in the Seventies, competition imposed significant advancements in design and reengineering of products for the intense export policy into international markets pursued by large corporations. The nowadays globalisation phase (competitive globalisation) is characterized by the R&D activities as a key-intangible asset, whose role is to develop the innovation and imitation policies of the large corporations, to anticipate demand trends and the initiatives of the competition, even collaborating with key competitors on particular projects. Over-supplied markets emphasises the critical nature of research for customers empowerment because the condition of excess of production presents strongly unstable demand and unstable supply structures. In over-supply competition, research for customers empowerment maximises the opportunity to produce goods focused on design, smart innovation and creative imitation to satisfy specific demand bubbles.
Articolo in rivista - Articolo scientifico
Network Management; Global Competition; Smart Innovation; Outside-In Capabilities; Corporate Design; Imitation; Innovation; Customers Empowerment
English
2015
2015
1
6
21
none
Brondoni, S. (2015). Global Networks, Outside-In Capabilities and Smart Innovation. SYMPHONYA, 2015(1), 6-21 [10.4468/2015.1.02brondoni].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/83002
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