The chapter examines how quantum computing (QC) can address overtourism and undertourism in ESG-conscious place brand management. Together with bibliometric analysis highlighting the topic’s emergence, predictive models are suggested to optimise visitor flows, improve tourist experiences and protect cultural heritage, while balancing economic growth with environmental and social sustainability
Cuomo, M., Tortora, D., Prete, S., Loia, F., Papa, A. (2026). Quantum-Powered Sustainable Tourism: An ESG Paradigm for Overtourism and Undertourism Mitigation. In G. Durmaz, P. Foroudi, T.C. Melewar, C. Dennis, C. Mauri (a cura di), The Three Hs: Hotels, Hospitality and Holidays: Strategies for Successful Place Brands in the Post-Pandemic “New Normal” (pp. 361-382). Berlin : Walter de Gruyter GmbH [10.1515/9783111593814-021].
Quantum-Powered Sustainable Tourism: An ESG Paradigm for Overtourism and Undertourism Mitigation
Tortora, Debora
;
2026
Abstract
The chapter examines how quantum computing (QC) can address overtourism and undertourism in ESG-conscious place brand management. Together with bibliometric analysis highlighting the topic’s emergence, predictive models are suggested to optimise visitor flows, improve tourist experiences and protect cultural heritage, while balancing economic growth with environmental and social sustainability
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