An investigation into the correlation between willingness for web search personalization and SNS usage patterns

This paper presents a user survey-based analysis of the correlation between the users' willingness to personalize Web search and their social network usage patterns. The participants' responses to the survey questions enabled us to use a regression model for identifying the relationship between SNS variables and willingness to personalize Web search; the obtained results show that there is a strong relationship between willingness for personalized Web search and social network usage patterns. Finally, based on the findings of our survey we present some implications and directions for future work.