This study aimed at comparing the predictive power of the Theory of Planned Behavior (TPB), the Model of Goal-Directed Behavior (MGB), and the Extended Model of Goal-Directed Behavior (EMGB) for observed and self-reported behaviors concerning consumer nondurables. More specifically, the three models were compared in terms of their predictive power for intention and for behavioral desire (only MGB and EMGB). Additionally, the validity of four different models for predicting post-behavior evaluations was examined. Results showed that the EMGB is the most powerful in predicting both intention and behavioral desire. Moreover, results revealed that, as expected, all three models showed a better predictive power for SRB than for observed behavior. Finally, results demonstrated that post-behavior evaluations are both online and memory-based. © 2008 Wiley Periodicals, Inc.

Richetin, J., Perugini, M., Adjali, I., Hurling, R. (2008). Comparing leading theoretical models of behavioral predictions and post-behavior evaluations. PSYCHOLOGY & MARKETING, 25(12), 1131-1150 [10.1002/mar.20257].

Comparing leading theoretical models of behavioral predictions and post-behavior evaluations

RICHETIN, JULIETTE;PERUGINI, MARCO;
2008

Abstract

This study aimed at comparing the predictive power of the Theory of Planned Behavior (TPB), the Model of Goal-Directed Behavior (MGB), and the Extended Model of Goal-Directed Behavior (EMGB) for observed and self-reported behaviors concerning consumer nondurables. More specifically, the three models were compared in terms of their predictive power for intention and for behavioral desire (only MGB and EMGB). Additionally, the validity of four different models for predicting post-behavior evaluations was examined. Results showed that the EMGB is the most powerful in predicting both intention and behavioral desire. Moreover, results revealed that, as expected, all three models showed a better predictive power for SRB than for observed behavior. Finally, results demonstrated that post-behavior evaluations are both online and memory-based. © 2008 Wiley Periodicals, Inc.
Articolo in rivista - Articolo scientifico
attitude, prediction
English
2008
25
12
1131
1150
none
Richetin, J., Perugini, M., Adjali, I., Hurling, R. (2008). Comparing leading theoretical models of behavioral predictions and post-behavior evaluations. PSYCHOLOGY & MARKETING, 25(12), 1131-1150 [10.1002/mar.20257].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/5684
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