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Friedl, C., Delbufalo, E., Matthyssens, P. (2024). Are Customers Ready for Digital Service Innovation? A Study on Customers’ Procurement of Smart MRO Offerings?. In Book of Abstracts 11th International Conference on Business Servitization (pp.93-103) [10.3926/serv2024].

Are Customers Ready for Digital Service Innovation? A Study on Customers’ Procurement of Smart MRO Offerings?

Matthyssens P
2024
abstract
Servitization, service innovation, procurement, customer value
English
11th International Conference on Business Servitization (ICBS 2024) - November 7-8 2024
2024
Ferran Vendrell-Herrero, Emanuel Gomes, Leid Zejnilovic (eds)
Book of Abstracts 11th International Conference on Business Servitization
9788412813043
2024
93
103
https://www.omniascience.com/books/index.php/proceedings/catalog/book/149
none
Friedl, C., Delbufalo, E., Matthyssens, P. (2024). Are Customers Ready for Digital Service Innovation? A Study on Customers’ Procurement of Smart MRO Offerings?. In Book of Abstracts 11th International Conference on Business Servitization (pp.93-103) [10.3926/serv2024].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/526341
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