Recent developments in management have highlighted the need for research on corporate sustainability strategies at the value chain level and in particular in the context of franchising. Although franchising is a widespread phenomenon, there is little empirical evidence of how companies approach the issue. By employing a multi-method research approach, this study explores the importance that franchisors assign to sustainability and the way they deal with it. Our findings show that franchisors adopt three main different sustainability strategies, with an increasing relevance of social sustainability as an enabler of environmental sustainability. The study sheds some light also on the interplay between the franchisor–franchisee relationship features and the company's approach toward sustainability. Preliminary propositions are presented as a starting point for further research in this area

Sebastiani, R., Corsaro, D., Montagnini, F., Caruana, A. (2014). Corporate Sustainability in Action. THE SERVICE INDUSTRIES JOURNAL, 34(7), 584-603 [10.1080/02642069.2014.886191].

Corporate Sustainability in Action

MONTAGNINI, FRANCESCA;
2014

Abstract

Recent developments in management have highlighted the need for research on corporate sustainability strategies at the value chain level and in particular in the context of franchising. Although franchising is a widespread phenomenon, there is little empirical evidence of how companies approach the issue. By employing a multi-method research approach, this study explores the importance that franchisors assign to sustainability and the way they deal with it. Our findings show that franchisors adopt three main different sustainability strategies, with an increasing relevance of social sustainability as an enabler of environmental sustainability. The study sheds some light also on the interplay between the franchisor–franchisee relationship features and the company's approach toward sustainability. Preliminary propositions are presented as a starting point for further research in this area
Articolo in rivista - Articolo scientifico
corporate sustainability, franchising, relationships, supply chain
English
2014
34
7
584
603
none
Sebastiani, R., Corsaro, D., Montagnini, F., Caruana, A. (2014). Corporate Sustainability in Action. THE SERVICE INDUSTRIES JOURNAL, 34(7), 584-603 [10.1080/02642069.2014.886191].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/51686
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