Hendricks, L., Matthyssens, P. (2021). Co-creation in platform as a service strategy : a case on platform engagement within an institutionalised B2B industry. In CBIM2021 International Conference : Challenges and Opportunities for Increasingly Turbulent Times in Business Markets (pp.111-117).
Co-creation in platform as a service strategy : a case on platform engagement within an institutionalised B2B industry
Matthyssens, P
2021
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