Digitalization presents manufacturers with new opportunities for differentiation. Yet, transitioning toward selling technology-enabled advanced solutions remains challenging. By applying an alignment theory lens to extant (digital) servitization literature, we open the black box to factors underwriting digital servitization transition success and/or failure. An alignment framework for digital servitization is developed. Propositions for future research are made.

Struyf, B., Matthyssens, P., Bockhaven, W. (2021). Revitalizing Alignment Theory for Digital Servitization Transition. In M. Kohtamäki, T. Baines, R. Ali, Z. Bigdeli, C. Kowalkowski, R. Oliva, et al. (a cura di), The Palgrave Handbook of Servitization (pp. 261-280). Springer International Publishing [10.1007/978-3-030-75771-7_17].

Revitalizing Alignment Theory for Digital Servitization Transition

Matthyssens P.
Secondo
;
2021

Abstract

Digitalization presents manufacturers with new opportunities for differentiation. Yet, transitioning toward selling technology-enabled advanced solutions remains challenging. By applying an alignment theory lens to extant (digital) servitization literature, we open the black box to factors underwriting digital servitization transition success and/or failure. An alignment framework for digital servitization is developed. Propositions for future research are made.
Capitolo o saggio
Alignment theory; Digital transformation; Digitalization; Servitization
English
The Palgrave Handbook of Servitization
Kohtamäki, M; Baines, T; Ali, R; Bigdeli, Z; Kowalkowski, C; Oliva, R; Parida, V
2021
9783030757700
Springer International Publishing
261
280
Struyf, B., Matthyssens, P., Bockhaven, W. (2021). Revitalizing Alignment Theory for Digital Servitization Transition. In M. Kohtamäki, T. Baines, R. Ali, Z. Bigdeli, C. Kowalkowski, R. Oliva, et al. (a cura di), The Palgrave Handbook of Servitization (pp. 261-280). Springer International Publishing [10.1007/978-3-030-75771-7_17].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/482948
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