The broad objective of this the chapter is to investigate corporate brand identity and social media in the transportation industry. To do so, considering that passenger transportation includes similar structures regardless of the means used, we chose to analyze air transportation precisely because it is considered the most competitive in the transportation industry.
Cuomo, M., De Andreis, F., Genovino, C., Tortora, D. (2024). Corporate Brand Identity. Social Media Communication in the Transportation Industry. In A. Rahman, T.C. Melewar, P. Foroudi, S. Gupta (a cura di), Corporate Branding in Logistics and Transportation. Recent Developments and Emerging Issues (pp. 57-69). Routledge [10.4324/9781003356882-7].
Corporate Brand Identity. Social Media Communication in the Transportation Industry
Tortora D.
2024
Abstract
The broad objective of this the chapter is to investigate corporate brand identity and social media in the transportation industry. To do so, considering that passenger transportation includes similar structures regardless of the means used, we chose to analyze air transportation precisely because it is considered the most competitive in the transportation industry.
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