Codignola, F. (In corso di stampa). Cross-cultural implications in luxury brands social media advertising in China: A conceptual overview. In 2nd Italian Conference on Economic Statistics - Statistical Analysis of Complex Economic Data: Recent developments and Applications.

Cross-cultural implications in luxury brands social media advertising in China: A conceptual overview

Codignola, F
In corso di stampa

slide + paper
Luxury brands, Social media advertising, Cross-cultural theory, Cultural differences, Chinese culture, Chinese luxury market
English
2nd Italian Conference on Economic Statistics - Statistical Analysis of Complex Economic Data: Recent developments and Applications
2024
2nd Italian Conference on Economic Statistics - Statistical Analysis of Complex Economic Data: Recent developments and Applications
In corso di stampa
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Codignola, F. (In corso di stampa). Cross-cultural implications in luxury brands social media advertising in China: A conceptual overview. In 2nd Italian Conference on Economic Statistics - Statistical Analysis of Complex Economic Data: Recent developments and Applications.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/460585
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