Bicocca Open Archive

Logo unimib boa

Codignola, F. (In corso di stampa). Cross-cultural implications in luxury brands social media advertising in China: A conceptual overview. In 2nd Italian Conference on Economic Statistics - Statistical Analysis of Complex Economic Data: Recent developments and Applications.

Cross-cultural implications in luxury brands social media advertising in China: A conceptual overview

Codignola, F
In corso di stampa
slide + paper
Luxury brands, Social media advertising, Cross-cultural theory, Cultural differences, Chinese culture, Chinese luxury market
English
2nd Italian Conference on Economic Statistics - Statistical Analysis of Complex Economic Data: Recent developments and Applications
2024
2nd Italian Conference on Economic Statistics - Statistical Analysis of Complex Economic Data: Recent developments and Applications
In corso di stampa
none
Codignola, F. (In corso di stampa). Cross-cultural implications in luxury brands social media advertising in China: A conceptual overview. In 2nd Italian Conference on Economic Statistics - Statistical Analysis of Complex Economic Data: Recent developments and Applications.
02 - Intervento a convegno
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/460585
Citazioni
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
Social impact