Technology is advancing at an exponential rate; the desire of many organizations is to improve a brand’s reputation by following the progress of emerging trends. Augmented reality and virtual and mixed reality solutions are becoming strategic trends capable of offering customers unique experiences on their brands.

Genovino, C., Mauro, P., Tortora, D. (2023). Mixed reality-mainstream for the lasting competitiveness of companies. In M.T. Cuomo, P. Foroudi (a cura di), Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management (pp. 137-159). Routledge [10.4324/9781003263784-9].

Mixed reality-mainstream for the lasting competitiveness of companies

Tortora, D
2023

Abstract

Technology is advancing at an exponential rate; the desire of many organizations is to improve a brand’s reputation by following the progress of emerging trends. Augmented reality and virtual and mixed reality solutions are becoming strategic trends capable of offering customers unique experiences on their brands.
Capitolo o saggio
Mixed reality; competitiveness
English
Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management
Cuomo, MT; Foroudi, P
29-set-2023
2023
9781032204857
33
Routledge
137
159
Genovino, C., Mauro, P., Tortora, D. (2023). Mixed reality-mainstream for the lasting competitiveness of companies. In M.T. Cuomo, P. Foroudi (a cura di), Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management (pp. 137-159). Routledge [10.4324/9781003263784-9].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/402755
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