Where do innovative products come from? Why do some firms address new market niches and others do not? The literature has rarely blended the concept of innovativeness of a product at the market level with the coherence of the product portfolio at the firm level. In this paper, we examine whether the introduction of products that are highly innovative occurs in firms that are very differentiated, both in terms of target niches and in terms of technological competencies, or rather in firms that focus on specific market segments and that have a limited technological capability. The results show that the introduction of products that are new to the market generally occurs in firms that introduce many products in few market segments and are characterized by a set of specialized technological and market competencies. At least in this industry, the myth of the small specialized niche player does not hold. Implications have a positive relevance to assess firms' behaviour in a given market. From the welfare point of view, this paper helps disentangle monopolistic power generated by truly new products and simple versioning of the product.

Corrocher, N., Guerzoni, M. (2015). Post-Entry Product Introduction: Who Explores New Niches?. INDUSTRY AND INNOVATION, 22(1), 18-36 [10.1080/13662716.2015.1012907].

Post-Entry Product Introduction: Who Explores New Niches?

Guerzoni M.
2015

Abstract

Where do innovative products come from? Why do some firms address new market niches and others do not? The literature has rarely blended the concept of innovativeness of a product at the market level with the coherence of the product portfolio at the firm level. In this paper, we examine whether the introduction of products that are highly innovative occurs in firms that are very differentiated, both in terms of target niches and in terms of technological competencies, or rather in firms that focus on specific market segments and that have a limited technological capability. The results show that the introduction of products that are new to the market generally occurs in firms that introduce many products in few market segments and are characterized by a set of specialized technological and market competencies. At least in this industry, the myth of the small specialized niche player does not hold. Implications have a positive relevance to assess firms' behaviour in a given market. From the welfare point of view, this paper helps disentangle monopolistic power generated by truly new products and simple versioning of the product.
Articolo in rivista - Articolo scientifico
innovation; market niches; product differentiation; ski industry;
English
2015
22
1
18
36
partially_open
Corrocher, N., Guerzoni, M. (2015). Post-Entry Product Introduction: Who Explores New Niches?. INDUSTRY AND INNOVATION, 22(1), 18-36 [10.1080/13662716.2015.1012907].
File in questo prodotto:
File Dimensione Formato  
Corrocher-2015-Industry Innovation-Vor.pdf

Solo gestori archivio

Descrizione: Research Article
Tipologia di allegato: Publisher’s Version (Version of Record, VoR)
Licenza: Tutti i diritti riservati
Dimensione 486.54 kB
Formato Adobe PDF
486.54 kB Adobe PDF   Visualizza/Apri   Richiedi una copia
Corrocher-2015-Industry Innovation-AAM.pdf

accesso aperto

Descrizione: Research Article
Tipologia di allegato: Author’s Accepted Manuscript, AAM (Post-print)
Licenza: Creative Commons
Dimensione 493.8 kB
Formato Adobe PDF
493.8 kB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/401915
Citazioni
  • Scopus 2
  • ???jsp.display-item.citation.isi??? 1
Social impact