How exposure to real conspiracy theories motivates collective action and political engagement? Τhe moderating role of primed victimhood and underlying emotional mechanisms in the case of 2018 bushfire in Attica

Conspiracy theories concern milestone events, mobilizing various explanations. However, there is still emerging research on how conspiracy beliefs mobilize normative and nonnormative collective action, as well as political engagement and what the emotional underpinnings of such effects are. We conducted two experimental studies (Study 1, N = 301 and Study 2, N = 328) on exploring the relationship between exposure to conspiracy theories and normative, nonnormative collective action and political engagement, moderated by primed victimhood and mediated by fear/anxiety and anger emotional indices. Results in Study 1 showed that exposure to conspiracy theories decreases normative collective action, but increases nonnormative collective action, negative emotions of anger and fear/anxiety and political engagement. In Study 2 we confirmed findings of Study 1, but these effects were moderated by primed victimhood. Study 2 also showed that anger index, but not fear/anxiety index, significantly mediated the moderating interaction effect between exposure to conspiracy theories and primed victimhood on the (non)normative collective action and political engagement. Results are discussed in light of the broader impact of circulation of conspiracy theories and their effective tackle amidst societal traumas.