Companies facing the process of globalization must confront varying environmental context. Each of them demands a specific approach and code of interaction. This said, often one does not consider that amongst the different variables that define the environmental context it is the dominating culture that plays a fundamental, determining role. Hence, a study of the cultural variable could be an effective tool that supports strategic analyses carried out by businesses today

Codignola, F. (2012). Global Corporate Culture and Cross-Cultural Management. In S. Brondoni (a cura di), Managerial Economics and Global Corporations (pp. 57-72). Torino : Giappichelli.

Global Corporate Culture and Cross-Cultural Management

CODIGNOLA, FEDERICA
2012

Abstract

Companies facing the process of globalization must confront varying environmental context. Each of them demands a specific approach and code of interaction. This said, often one does not consider that amongst the different variables that define the environmental context it is the dominating culture that plays a fundamental, determining role. Hence, a study of the cultural variable could be an effective tool that supports strategic analyses carried out by businesses today
Capitolo o saggio
Cross-Cultural Management, Corporate Culture, Global Management,Cultural Context, Culture
English
Managerial Economics and Global Corporations
Brondoni, S
2012
978-88-348-3877-8
26
Giappichelli
57
72
Codignola, F. (2012). Global Corporate Culture and Cross-Cultural Management. In S. Brondoni (a cura di), Managerial Economics and Global Corporations (pp. 57-72). Torino : Giappichelli.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/38788
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