The globalization of markets and the emergence of countries characterized by high context and cultural distance, such as China, force companies, regardless of their size, to adapt the entire company, not just its offer. The paper focuses on Italian enterprises and aims to describe how they have changed their business model to face the Chinese challenge. Collaborations and cooperation between actors in the value chain will be the focus of the analysis. The results are based on a qualitative research that investigates a sample of 31 Italian firms operating in different industrial sectors. The paper provides managerial implications based on an evolutionary model proposed for the reading of the conduct of business in international markets.
Cedrola, E., Battaglia, L., Cantù, C., Gavinelli, L., Tzannis, A. (2010). Cina: minaccia o opportunità? Percorsi di sviluppo di alcune best practice italiane. Intervento presentato a: VII Convegno Nazionale della Società Italiana di Marketing, Ancona.
Cina: minaccia o opportunità? Percorsi di sviluppo di alcune best practice italiane
GAVINELLI, LAURA;
2010
Abstract
The globalization of markets and the emergence of countries characterized by high context and cultural distance, such as China, force companies, regardless of their size, to adapt the entire company, not just its offer. The paper focuses on Italian enterprises and aims to describe how they have changed their business model to face the Chinese challenge. Collaborations and cooperation between actors in the value chain will be the focus of the analysis. The results are based on a qualitative research that investigates a sample of 31 Italian firms operating in different industrial sectors. The paper provides managerial implications based on an evolutionary model proposed for the reading of the conduct of business in international markets.
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