A virtual community is a precious information collation source allowing a company to identify conditions on which to base bubble information and indications regarding the time and manner on which the bubble should be triggered. Observations of virtual community dynamics, people entering and exiting, the length of their stay and so on, are fertile indicators for bubble potential in terms of dimension and timeframe.

Gnecchi, F., Corniani, M. (2003). Demand Bubbles, Virtual Communities and Market Potential. SYMPHONYA, 2, 34-50 [10.4468/2003.2.04gnecchi.corniani].

Demand Bubbles, Virtual Communities and Market Potential

GNECCHI, FLAVIO;CORNIANI, MARGHERITA
2003

Abstract

A virtual community is a precious information collation source allowing a company to identify conditions on which to base bubble information and indications regarding the time and manner on which the bubble should be triggered. Observations of virtual community dynamics, people entering and exiting, the length of their stay and so on, are fertile indicators for bubble potential in terms of dimension and timeframe.
Articolo in rivista - Articolo scientifico
Demand Bubble; Global Competition; Virtual Communities; Segmentation; Intangible Assets
English
2003
2
34
50
none
Gnecchi, F., Corniani, M. (2003). Demand Bubbles, Virtual Communities and Market Potential. SYMPHONYA, 2, 34-50 [10.4468/2003.2.04gnecchi.corniani].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/33187
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