The critical role of corporate culture is particularly evident today in large corporations. In complex organizations oriented toward overcoming physical competition (market-space management), corporate culture thus assumes a central role in the governing of internal, external and co-makership relationships. Corporate culture is an expression of corporate personality. It permeates all aspects of organizational life in relationships with the external environment (customers, intermediaries and competitors) and especially within the organisation. Globalisation pushes toward a corporate culture aimed at competition, and encourages the development of communication and information flows, de- centralised manufacturing and operational responsibility.

Brondoni, S. (2002). Ouverture de ‘Corporate Culture and Market Complexity’. SYMPHONYA, 2, 1-6 [10.4468/2002.2.01ouverture].

Ouverture de ‘Corporate Culture and Market Complexity’

BRONDONI, SILVIO
2002

Abstract

The critical role of corporate culture is particularly evident today in large corporations. In complex organizations oriented toward overcoming physical competition (market-space management), corporate culture thus assumes a central role in the governing of internal, external and co-makership relationships. Corporate culture is an expression of corporate personality. It permeates all aspects of organizational life in relationships with the external environment (customers, intermediaries and competitors) and especially within the organisation. Globalisation pushes toward a corporate culture aimed at competition, and encourages the development of communication and information flows, de- centralised manufacturing and operational responsibility.
Articolo in rivista - Articolo scientifico
Corporate Culture; Cross-Cultural Management; Global Markets; Market Complexity; Co-Makers; Partners
English
2002
2
1
6
none
Brondoni, S. (2002). Ouverture de ‘Corporate Culture and Market Complexity’. SYMPHONYA, 2, 1-6 [10.4468/2002.2.01ouverture].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/32795
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