This article presents a strategy process study of export withdrawal. An in-depth comparative study of four export withdrawals results in a complex, six-staged strategy process model. The cases illustrate how organizations behave inertially, cope with opposing perspectives, evaluate, and ultimately withdraw. Clear evidence is provided about how and why commitment to an export venture begins to escalate with some managers, whereas others increasingly detach themselves from it. The authors argue that a profound insight into the strategic and organizational dynamics of an international withdrawal fosters a better understanding of the internationalization process of the firm.

Pauwels, P., & Matthyssens, P. (1999). A strategy process perspective on export withdrawal. JOURNAL OF INTERNATIONAL MARKETING, 7(3), 10-37 [10.1177/1069031x9900700304].

A strategy process perspective on export withdrawal

Matthyssens P.
1999

Abstract

This article presents a strategy process study of export withdrawal. An in-depth comparative study of four export withdrawals results in a complex, six-staged strategy process model. The cases illustrate how organizations behave inertially, cope with opposing perspectives, evaluate, and ultimately withdraw. Clear evidence is provided about how and why commitment to an export venture begins to escalate with some managers, whereas others increasingly detach themselves from it. The authors argue that a profound insight into the strategic and organizational dynamics of an international withdrawal fosters a better understanding of the internationalization process of the firm.
Si
Articolo in rivista - Articolo scientifico
Scientifica
Strategy Process; Export Withdrawal;
English
10
37
28
Pauwels, P., & Matthyssens, P. (1999). A strategy process perspective on export withdrawal. JOURNAL OF INTERNATIONAL MARKETING, 7(3), 10-37 [10.1177/1069031x9900700304].
Pauwels, P; Matthyssens, P
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10281/314434
Citazioni
  • Scopus 57
  • ???jsp.display-item.citation.isi??? 46
Social impact