This article identifies the buying process for a new component. In-depth case studies were conducted at a wide range of potential customers. The buying process was mapped or flow charted in each organization. A general model of component buying was developed. © 1985.

Matthyssens, P., & Faes, W. (1985). OEM buying process for new components: Purchasing and marketing implications. INDUSTRIAL MARKETING MANAGEMENT, 14(3), 145-157 [10.1016/0019-8501(85)90033-1].

OEM buying process for new components: Purchasing and marketing implications

Matthyssens P.;
1985

Abstract

This article identifies the buying process for a new component. In-depth case studies were conducted at a wide range of potential customers. The buying process was mapped or flow charted in each organization. A general model of component buying was developed. © 1985.
No
Articolo in rivista - Articolo scientifico
Scientifica
marketing implications; Purchasing;
English
Matthyssens, P., & Faes, W. (1985). OEM buying process for new components: Purchasing and marketing implications. INDUSTRIAL MARKETING MANAGEMENT, 14(3), 145-157 [10.1016/0019-8501(85)90033-1].
Matthyssens, P; Faes, W
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10281/314428
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