Digitization is receiving a lot of interest in recent servitization research, but the use of platform-based Industry 4.0 technologies to boost product-service innovation (PSI) is less covered. This study aims to explore how companies successfully leverage platforms for servitization in an Industry 4.0 context. Building on theories of PSI, platform leverage and business model adaptation (BMA), we use longitudinal and interpretive research methods to conduct an exploratory study of the servitization pathways of four Chinese textile and apparel manufacturing companies. Results reveal companies’ roadmaps in undertaking digital and smart servitization strategies enabled by platform leveraging, and show the implementation approaches for related BMA. Further analysis identifies platform-based servitization destinations and pathway dynamics. This study constructs a theoretical basis and a typology for explaining platform-based servitization.

Tian, J., Coreynen, W., Matthyssens, P., Shen, L. (2022). Platform-based servitization and business model adaptation by established manufacturers. TECHNOVATION, 118(December 2022) [10.1016/j.technovation.2021.102222].

Platform-based servitization and business model adaptation by established manufacturers

Matthyssens P.;
2022

Abstract

Digitization is receiving a lot of interest in recent servitization research, but the use of platform-based Industry 4.0 technologies to boost product-service innovation (PSI) is less covered. This study aims to explore how companies successfully leverage platforms for servitization in an Industry 4.0 context. Building on theories of PSI, platform leverage and business model adaptation (BMA), we use longitudinal and interpretive research methods to conduct an exploratory study of the servitization pathways of four Chinese textile and apparel manufacturing companies. Results reveal companies’ roadmaps in undertaking digital and smart servitization strategies enabled by platform leveraging, and show the implementation approaches for related BMA. Further analysis identifies platform-based servitization destinations and pathway dynamics. This study constructs a theoretical basis and a typology for explaining platform-based servitization.
Articolo in rivista - Articolo scientifico
Business model adaptation; Digitization; Platform leverage logics; Product-service innovation; Servitization; Smartization;
English
21-gen-2021
2022
118
December 2022
102222
none
Tian, J., Coreynen, W., Matthyssens, P., Shen, L. (2022). Platform-based servitization and business model adaptation by established manufacturers. TECHNOVATION, 118(December 2022) [10.1016/j.technovation.2021.102222].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/314347
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