Choice inconsistency has long been studied in economics and psychology. In this article we critically review theories of media choice, showing that they have not explicitly dealt with this phenomenon. Although digitalization has recently made it more salient, the communication literature on inconsistent choice still remains highly fragmented. We draw on interdisciplinary literature to address blind spots in our theorization of inconsistent media selection.
Gui, M., Shanahan, J., & Tsay-Vogel, M. (2021). Theorizing inconsistent media selection in the digital environment. THE INFORMATION SOCIETY, 37(4), 247-261 [10.1080/01972243.2021.1922565].
Theorizing inconsistent media selection in the digital environment
Gui, M
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2021
Abstract
Choice inconsistency has long been studied in economics and psychology. In this article we critically review theories of media choice, showing that they have not explicitly dealt with this phenomenon. Although digitalization has recently made it more salient, the communication literature on inconsistent choice still remains highly fragmented. We draw on interdisciplinary literature to address blind spots in our theorization of inconsistent media selection.
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