Global markets redefine competition space, fostering a collaborative network between companies (market-driven management). Globalisation causes previously distinct global economies to converge into a single large market, thus generating fusion between competitive environments that are not only differentiated but also often very distant (competitive convergence).

Rancati, E. (2010). Market Driven Management, Global Markets and Competitive Convergence. SYMPHONYA, 1(1) [10.4468/2010.1.08rancati].

Market Driven Management, Global Markets and Competitive Convergence

RANCATI, ELISA
2010

Abstract

Global markets redefine competition space, fostering a collaborative network between companies (market-driven management). Globalisation causes previously distinct global economies to converge into a single large market, thus generating fusion between competitive environments that are not only differentiated but also often very distant (competitive convergence).
Articolo in rivista - Articolo scientifico
global market, market-driven management, Competitive Convergence; Competitive Landscape; Global Competition; Global Markets
English
2010
1
1
none
Rancati, E. (2010). Market Driven Management, Global Markets and Competitive Convergence. SYMPHONYA, 1(1) [10.4468/2010.1.08rancati].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/28286
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