Intangibles are often become the most critical resources for businesses in global competitive markets. Thus, intangible assets and goods must be managed adopting specific strategies that determine costs with different patterns over time: expenses (with a short term span) and investments (with a medium to long term span) and with different underling explications (discretional and causal costs).

Corniani, M. (2010). The cost of managing intangibles in global markets. SYMPHONYA, 2, 52-66 [10.4468/2010.2.05corniani].

The cost of managing intangibles in global markets

CORNIANI, MARGHERITA
2010

Abstract

Intangibles are often become the most critical resources for businesses in global competitive markets. Thus, intangible assets and goods must be managed adopting specific strategies that determine costs with different patterns over time: expenses (with a short term span) and investments (with a medium to long term span) and with different underling explications (discretional and causal costs).
Articolo in rivista - Articolo scientifico
Intangible Assets, Global Competition, Brand, Brand Equity, Patent, Trademark
English
2010
2
52
66
none
Corniani, M. (2010). The cost of managing intangibles in global markets. SYMPHONYA, 2, 52-66 [10.4468/2010.2.05corniani].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/25760
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