Risk-communication campaigns are an important means of promoting food safety. Although foodborne diseases are a widespread public-health problem, in Italy few communication campaigns have focused on such diseases. In 2007, we launched a public risk-communication campaign on salmonellosis. The initiative, based on communication theory, included a formative research, aimed to outline key aspects for campaign's development, and an impact evaluation survey. The campaign was found effective in terms of target penetration and measurable learning outcomes. Results confirm that risk-communication campaigns on microbial infections can be successful when based on rigorous methodology, including a systematic evaluation process.
Tiozzo, B., Mari, S., Magaudda, P., Arzenton, V., Capozza, D., Neresini, F., et al. (2011). Development and evalutation of a risk-communication campaign on salmonellosis. FOOD CONTROL, 22(1), 109-117 [10.1016/j.foodcont.2010.04.030].
Development and evalutation of a risk-communication campaign on salmonellosis
MARI, SILVIA;
2011
Abstract
Risk-communication campaigns are an important means of promoting food safety. Although foodborne diseases are a widespread public-health problem, in Italy few communication campaigns have focused on such diseases. In 2007, we launched a public risk-communication campaign on salmonellosis. The initiative, based on communication theory, included a formative research, aimed to outline key aspects for campaign's development, and an impact evaluation survey. The campaign was found effective in terms of target penetration and measurable learning outcomes. Results confirm that risk-communication campaigns on microbial infections can be successful when based on rigorous methodology, including a systematic evaluation process.
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