This paper explores the theme of trust ambivalence and evaluates its impact on consumption behaviour of food products. In the first instance, the potential coexistence of trust and distrust feelings toward a company is examined. Then, the possible extension of trust ambivalence from the producer to its products is measured. Finally, based on the literature showing a relation between ambivalence and behavioural congruence, the hypothesis on the relation between trust ambivalence toward a product and consumption stability over time is tested. Data (N = 92) have been collected using Priester e Petty (1966)'s questionnaire on ambivalence. Structural Equation Modeling (LISREL) showed that trust ambivalence toward a company is significantly associated with product ambivalence and with consumption stability.

Olivero, N., Vaccani, C. (2007). Ambivalenza di fiducia e instabilità di consumo. GIORNALE ITALIANO DI PSICOLOGIA(4), 921-940 [10.1421/25838].

Ambivalenza di fiducia e instabilità di consumo

OLIVERO, NADIA;
2007

Abstract

This paper explores the theme of trust ambivalence and evaluates its impact on consumption behaviour of food products. In the first instance, the potential coexistence of trust and distrust feelings toward a company is examined. Then, the possible extension of trust ambivalence from the producer to its products is measured. Finally, based on the literature showing a relation between ambivalence and behavioural congruence, the hypothesis on the relation between trust ambivalence toward a product and consumption stability over time is tested. Data (N = 92) have been collected using Priester e Petty (1966)'s questionnaire on ambivalence. Structural Equation Modeling (LISREL) showed that trust ambivalence toward a company is significantly associated with product ambivalence and with consumption stability.
Articolo in rivista - Articolo scientifico
fiducia, consumo
Italian
921
940
Olivero, N., Vaccani, C. (2007). Ambivalenza di fiducia e instabilità di consumo. GIORNALE ITALIANO DI PSICOLOGIA(4), 921-940 [10.1421/25838].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/19241
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