Despite the usage of Facebook data by researchers for various types of personality analyses there has been no investigation into the "comment-liking" feature of Facebook. Two studies are performed which analyse the link between narcissism and users' interactions on Facebook. Firstly, comment-liking activity is measured and this is compared to narcissism scores. Secondly, measures of promotional self-worth derived from the content analysis of users' posts are also compared to narcissism scores. The results of the comparisons show that narcissistic behaviour is observable in the tendency of Facebook users to selectively respond to their Facebook friends' comments while at the same time indulging in conversations lacking diversity and for the most part focusing on self-promotion.
Younus, A., Qureshi, M., Griffith, J., O'Riordan, C., Pasi, G. (2016). A study into the correlation between narcissism and facebook communication patterns. In Proceedings - 2015 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology, WI-IAT 2015 (pp.511-514). 10662 LOS VAQUEROS CIRCLE, PO BOX 3014, LOS ALAMITOS, CA 90720-1264 USA : Institute of Electrical and Electronics Engineers Inc. [10.1109/WI-IAT.2015.27].
A study into the correlation between narcissism and facebook communication patterns
Younus, A;Qureshi, MA;Pasi, G
2016
Abstract
Despite the usage of Facebook data by researchers for various types of personality analyses there has been no investigation into the "comment-liking" feature of Facebook. Two studies are performed which analyse the link between narcissism and users' interactions on Facebook. Firstly, comment-liking activity is measured and this is compared to narcissism scores. Secondly, measures of promotional self-worth derived from the content analysis of users' posts are also compared to narcissism scores. The results of the comparisons show that narcissistic behaviour is observable in the tendency of Facebook users to selectively respond to their Facebook friends' comments while at the same time indulging in conversations lacking diversity and for the most part focusing on self-promotion.
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