Market-driven management is a corporate strategy that presupposes direct, continuous benchmarking with competitors, in a context of customer value management. Market-driven management therefore favours an 'outside-in' vision, based on: the identification of products with a higher value than that of the competition to provoke the intersection with demand ('Before and Better than Competitors' ). In global oversupplied markets, a firm's success is conditioned rather by the intensity of the presence and the level of sophistication of intangible corporate assets, in other words, the peculiar managerial capabilities that regard brand equity, information system and corporate culture
Brondoni, S. (2009). Market-Driven Management, Competitive Customer Value and Global Networks. SYMPHONYA, 1, 8-22 [10.4468/2009.1.02brondoni].
Market-Driven Management, Competitive Customer Value and Global Networks
BRONDONI, SILVIO
2009
Abstract
Market-driven management is a corporate strategy that presupposes direct, continuous benchmarking with competitors, in a context of customer value management. Market-driven management therefore favours an 'outside-in' vision, based on: the identification of products with a higher value than that of the competition to provoke the intersection with demand ('Before and Better than Competitors' ). In global oversupplied markets, a firm's success is conditioned rather by the intensity of the presence and the level of sophistication of intangible corporate assets, in other words, the peculiar managerial capabilities that regard brand equity, information system and corporate cultureI documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.