Strategic Choices in Recessionary Period: an Exploration on Italian SMEs

From the 2012 survey of the Osservatorio Impresa Monza e Brianza we shed some light on the behavior and strategic choices of micro, small and medium sized enterprises to cope with the global financial and economic crisis. The analysis was conducted with the aim of discovering which strategies are more likely to be implemented in the short-term using the Rasch model for multinomial ordinal response categories. Moreover, we present a segmentation based on the enterprises’ reactivity towards the crisis with respect to the effectiveness of crisis measures and the main characteristics of the enterprises.