Realism(s) and Social Networks. Towards a Communication Continuum

This essay analyses the mutations in our understanding of communication and the paradigms that have been and still are to a large extent the points of reference for the media industry. We can state that we have had some explicit trends until a few years ago that repeated themselves several times in the 20th century, and that provided a sort of direction to where communication was going, in a media world dominated by the mass media and the one-to-many model of communication. The emergence of the Internet and, more recently, of social networks is changing the perspective from industry generated content to encompass user generated content. It explores the extension of the Communication Continuum paradigm to social networks