Images of alcohol among Italian adolescents. Understanding their point of view

Aims: This study aims to plug the gap about how young people understand their direct and indirect experience with alcohol by investigating the prevalent images of alcohol among 15-year-olds. The study also aims to clarify the position of young Italians towards traditional Italian drinking culture. Methods: Twenty-two focus groups were organized in two Italian towns, Torino and Cosenza. The focus groups (FGs) used the Reception Analytical Group Interview (RAGI) method, wherein respondents are invited to discuss after seeing video clips used as a stimulus. The material thus collected was analysed through an approach that takes both the participants' interpretative processes and their socio-cultural environment into consideration. Findings: Using 'drinking situations' as an analytical tool, it was found that young people's images about drinking are still in line with tradition, as are the importance assigned to social drinking and the stigma attached to intoxication. Young people also appear to be aware of the negative consequences of drinking, even if the risks related to pharmaceutical use seem to be underestimated. Conclusions: Results cast doubt on the supposed convergence of drinking patterns within Europe and provide useful insights for the development of alcohol use and abuse policies and prevention. © 2014 Informa UK Ltd.