Rethinking ethical certification systems through indigenous concepts of ethicality - Ripensare gli schemi di certificazione etici attraverso concezioni indigene di eticità

Canadian diamonds are distinguished in the international market by an ethical certification connected to the protection of human rights and the environment. However, the idea that underpins the concept of ethics remains anchored in Western and anthropocentric views. Drawing upon the literature focused on the relationships between colonisation models embedded in global markets based on ethical certifications, this article reflects on the inherent shortcomings of the concept of ethics related to Canadian diamond certification from an Indigenous perspective. This research introduces a methodology based on the study of argumentation to develop an anthropological approach that is also useful in economic studies to re-think the processes of constructing certification schemes by integrating Indigenous concepts of ethics.